I know you’ve seen it, and I know you’ve done it. I have. Why on earth do we do this? We’re at a club with our friends and we’re supposed to be enjoying their company, the music and dancing, not texting to someone who isn’t there. Good Lord! You can do that at home, on the bus, in the cab or in line waiting to get into the club.

It’s really funny seeing two people side by side doing the two-step text, each holding their cells and texting madly while even smiling at themselves as they read or text. Yet their friend, who they came with, is right beside them doing the same thing. Can they not talk to each other? Take a few hours out and spend some time with each other?

Is it seriously important to text at 3am in the middle of the dancefloor?

Now, don’t get me wrong I know it’s great for finding your friend(s) in the club, or when you arrive to locate their whereabouts, or if you’re the DJ and are going to be late or want to know what the crowd is like it’s all good. It’s also helpful if you have kids and may need to keep in touch with them, but for any other reason the question is why?

It’s the new dancefloor language plain and simple. I’ve stood at the bar with a friend beside me as we Bluetooth and sync to exchange info. I mean do we need to do this right there at this moment when all this other action which we really came to experience is going on around us?